The Holy Grail for a company is for their name or brand to become a verb. When was the last time you looked something up instead of Googling something? Sending something overnight, even at the post office, has become FedExing. You can Facebook someone, or aerobicize, or Victoria’s secrete, wait, that went too far, but you get what I’m saying.
People in the walk-a-day world are talking about branding themselves, because instead of rock stars we look up to business people. Seriously, guy-who-sells-books-on-the-street, you need to think about whether your brand message is working?
I can’t assume the pose of someone who hasn’t thought about this. I refer to myself in the third person on my website, have posed for pictures voluntarily, pass out business cards, and do intend to market myself. I just can’t find a way to make my name a verb.
To FedEx means to send mail or merchandise. To Google something means to search for information or nude celebrity photos. To Facebook is to waste time looking for bald high school friends or to brag about something in an effort to stave off feelings of desperation and inadequacy.
What is it to DeGregorio? Last night I had a set in Irvine and it didn’t go great, after the set I had an hour drive that was extended by a freeway closure. I was on the phone (hands-free) with my girlfriend and started complaining about my circumstance.
“I didn’t have to worry about this in New York, I live the life I live to not have to get stuck in traffic, it’s not like they have a solution after all this road work, I just ate shit and now I’m in my shitty car, changing gears manually, fogging my windows, what did I do wrong in my previous life?”
To which my girl replied, “Do you need to get off the phone?” Which is code for stop ranting or I’m hanging up. It worked to some degree and I didn’t explode.
So maybe we can get some traction that DeGregorio-ing is to have a verbal anxiety attack, extrapolating long term doom and gloom from simple hiccups and inconveniences of life. Not exactly the branding I was going for.
They say you start with the ideal for your brand and try to make it happen. I’d love for my brand to be about thoughtful humor, with hard work, and good bone-structure. I have to remember that I coined my brand as Carl D. does it, not complains about it. I have a lot of work to do.
When you lose someone, where do they go? That is a question that stirs us as a species. It is the reason we pray and congregate. Sometimes it’s why we war with each other. It’s a crummy truth and the question we ache after, and the first one to ask God. Why do we have to lose people we love? It’s probably the most profound way to realize how much we loved someone, that in their loss and absence we are spun out of control. We may react with rage, sorrow, hysteria, or catatonia, but we react.
The most optimistic view of the after-life is that we meet each other again. I picture a warm house party, with everyone, but where else might people have to go, you know how hard it is for couples to navigate the holidays down here. How is that problem solved? Well, time and space are different, you hear people tell you, like a Trekkie trying explain the Vulcan Mind-Meld.
The pessimistic view is one I won’t delve into because I’m attempting to change my attitude and the recent attitude adjustment has proven useful and possible and I think the worm food imagery is cliche. But, the worm food reality actually does provide some comfort.
My grandmother was in her 80’s when I was born and made it to 102, she knitted all of her grandchildren an afghan. One winter night, years after her passing, in New York, I pulled the afghan over me and said out loud, “Thank you, Grandma.” Not spine tingling, but her hands made that blanket, that blanket was in my hands, her presence was felt and it was comforting.
I lost a dear friend years ago, he was too young, and it rocked my core. He was a spiritual guy, in way I had never known before. He was cremated and his wish was to have his ashes spread under the Golden Gate Bridge in San Francisco. I had never been and the beauty of the landscape helped me understand him more. We followed his wife over a fence and down the coastline. I was wearing white linen pants, cursing about the terrain, laughing to myself at how much this would have amused my friend. There was no ceremony on the shore, his wife released his ashes, people stared off and had their moment. On the way back up the embankment I picked up a rock. I wanted to have something to hold onto.
I kept it in my pocket, now I keep it on my desk. It is a piece of Earth. A piece of matter. We are all made up of matter, molecules. We all matter, and when we return to the Earth we are joined again, that is the comfort I can hold onto. It’s why I wear my father’s sweater, it’s why I hold this stone, it’s how I know we’ll meet again.
Today is my Father’s birthday. He’s no longer with us, and today I wish he was here more than most. That aside, it has dawned on me that he was born in February which is Black History Month. This was a later development and had nothing to do with my dad, but as I try and compose a post I bring it up.
I think Black History Month is misnamed, and I think it’s inadequate, and sad that we demarcate a mere month to the contributions of African Americans. It should be American Black History Month, and the history should be better known.
The other day I was at the Post Office, a place that comforts me for some reason, even if the line is long. I was there to send a registered letter, it was a letter to sever a business relationship and I was very anxious about the whole process.
As I waited, a tense exchange occurred between a white woman and a black man. The woman was a bit brusque about where the line ended. The gentleman informed her that he was at the end of the line, and she would need to wait like the rest of us. Perhaps, it was my discomfort to do what I was there to do, or my general lack of confrontational skills, but the situation was diffused both by humor and the man’s ability to stand his ground and to do it in a way that wasn’t personal. As the line moved, the two continued to talk, they opened up to one another, a micro-friendship bloomed. The man held the woman’s spot in line as she left to feed her parking meter.
The woman returned and they started talking about, of all things, anxiety. I was eavesdropping like a banshee and I heard a quote that sounded like it was spoken in my ear. “Anxiety robs you of joy.” I was wound up over a business decision and forgot to be happy about a better opportunity. A small thing, but those words stuck in my head and spoke directly to part of my soul. Worry has been a constant in my life and it seemed to be such a waste in that moment.
Later I told a friend about the quote and he said, “it wasn’t an accident, that you heard that conversation.” I don’t know where I stand on the whole universe speaking to you, or God whispering to you, but it would be dense of me to miss the wisdom of the moment.
What does this have to do with my dad’s birthday or Black History Month? I might have lost that thread, but I think I can bring it full circle. I made my way to the head of the line, playing that game of which of the three windows will open up for me. There was a an Asian woman and an Asian man, and the third window had an African American woman. The chime and number blinked on the screen telling me which window was ready to serve, I wound up at the black woman’s window. I had my forms and she processed my mail. She spoke the automatic up-sell line that all postal workers utter at the end of a transaction, “Do you need stamps?”
“Yes,” I said, and she pulled open her drawer. As I looked in the drawer, I saw the Liberty Bell Forever stamps and some other commemorative stamps, and then I saw a sheet and asked, “Can I have the Rosa Parks stamps?” There was a short pause and an unspoken shared smile, “You sure can,” she said perhaps surprised that a white guy would ask, or maybe just glad to sell an important stamp. I paid, told her to have a good day, and felt a certain peace wash over me. I had sent the letter, I had absorbed a nugget of wisdom, and I, and we, celebrated a brave woman who started a revolution, by standing her ground.
The Post Office is taking some hits lately, and maybe in some ways so has America, but our strength is in the people, the people who work at the Post Office, the people who need the Post Office, and the strength of one person like Rosa Parks, who remind us when we most need to be reminded, that our humanity must not be given to the powers that divide us. We have to stand up for each other and what’s right. And try to make each other proud as a people. That’s what those stamps are about, a man on the moon, a scientific breakthrough, and an African American woman getting her due in the history of her country.
I think my dad would appreciate such a sentiment. Happy Birthday, Dad.
I meltdown, I lose it sometimes. I have anxiety and I explode over small things way too often. Hearing other people do it makes me laugh, which is the worst thing to do when a dude is losing his shit. It is a wave that I sometimes can’t stop, and when I think of other people laughing at me it might actually help me stop. Here are a couple beauties you might not have heard.
It’s embarrassing that I have approached this level of bugging out, I have empathy because I’ve been there, and I have sympathy because so far these meltdowns have been private. Who knows how I’d come off if there was a camera or a live microphone.
